Conductor C3 2015

Conductor’s C3 2015 conference took place at Pier 92 in NYC on October 28th & 29th. It featured a closing keynote by Tiki Barber and an after-party at The Intrepid Sea, Air & Space Museum.

Welcome video

As a product marketing manager at Conductor, I collaborated with our CMO, Director of Product Marketing, and video producer to create the C3 2015 opening video, which welcomed more than 1,000 digital marketers to the event.

Feature launch video

Conductor announced three new features for the Searchlight platform at C3 2015. In addition to writing product one pagers and site copy, I also scripted a main stage video highlighting two of these features (Audience Intent Explorer and the Conductor CMS Suite for Adobe Experience Manager) demonstrating a new platform workflow to attendees.

Customer testimonal

Conductor also premiered a new customer testimonial on the C3 2015 main stage. I partnered with our video producer to assistant direct this case study video, interviewing both the primary user and CMO at Black Lapel.