Sprinklr thought leadership series
As the editorial lead for an agile pod supporting Sprinklr’s customer care product suite and 15+ products, I partnered with our product marketing, creative, and digital teams to execute a full-funnel content strategy for quarterly go-to-market campaigns.
The goal of this content marketing campaign was to establish Sprinklr as a thought leader in the customer service technology space.
I worked with our pod’s Director of Product Marketing to develop the insights and trends she had identified, and create a strategic guide structured around forward-looking predictions.
ebook
The digital publication 5 Predictions for Customer Care in 2022 explores emerging trends in customer care and key considerations for building a strong contact center strategy.
Blog series & sponsored content
Once the ebook was published, we teased at the content with two dedicated blog posts, as well as a sponsored article in Forbes.
Results
Though this was a short lived campaign, most heavily promoted from December ‘21 through January ‘22, nearly half a year later the ebook continued to drive a steady volume of marketing qualified leads — and was the Sprinklr Modern Care’s second highest lead generating asset, month over month, for two quarters.
This campaign was part of a holistic effort to create a library of gated assets, blog posts, customer stories, and conversion-optimized SEO pages on the topic of contact centers and customer service — contributing to 164% year-over-year growth in inbound pipeline across product suites, supporting 30% year-over-year company revenue growth.