Yext customer stories search filters
With the release of its new site search product, Answers, Yext turned the brand website into a streamlined search-forward experience built on the Yext platform.
This required a major redesign of the customer stories page, and a migration of our existing customer stories. I worked with our strategic marketing team and web developer on search filters for this page.
Create a simple and intuitive search/filter experience for visitors on the customer stories page of Yext’s brand website.
Educate visitors about the business use cases described in each customer story, and the solutions Yext offers.
Approach
Before
After
The original list of solutions was made up of keyword terms from legacy SEO landing pages. We needed to develop a cohesive list of clear and consistently structured items for the search filter that would make it easy to skim and simple for the user to understand as a whole.
This meant defining the business challenges highlighted in our customer stories, which would be more relatable to users, rather than focusing on the solutions, which were unique to Yext offerings.
I suggested we also create an another filter to distinguish the types of customer story content housed on the page.
In addition to “Case Study”, we added “Testimonial” and “Webinar” tags to help users understand whether they’re clicking into a data-driven case study, a customer testimonial w/o success metrics, or a gated video interview.
Future iterations
Once we had a high enough volume of non-branded searches, we would be able to see if users were phrasing their business needs with different terms than we were using.
This would give us an opportunity to iterate on the filter to better reflect how customers actually think about their challenges.
